Analyzing Customer Data Using Cohort Analysis

Learn how to track performance and uncover insights about your customers with this powerful tool. In this course you will learn when to use a cohort analysis and how to build one from scratch in Excel.

Meet Your Instructor

Nic Barnhart

Cofounder & CPO, Pareto Labs
Finance/Analytics, ZipRecruiter



What is a Cohort Analysis?

Understand what a cohort analysis is and how you can use it to track performance and uncover insights about your customers and products.


DoorDash and Shopify Examples

Tech companies use the cohort analysis frequently in their financial reports to give investors more information about their customers and products. Learn how to read and understand these charts by looking at two real world examples.



Let’s Do One Together!

Build a cohort analysis together as we simplify it into a step-by-step guide.


Downloadable Excel Template

Download our example Excel template and use it as a guide to build your own cohort analysis for your business.

What people are saying about this course…

"Professional quality audio and video production; lessons were presented in a clear, concise, and straightforward manner."
Diogenes T Brooklyn, NY