How to Craft a Customer Survey

How to Craft a Customer Survey

Find out what your customers are really thinking. Learn how to build a survey that customers will actually finish and how to analyze the data to make better business decisions.


  • 01 Intro to Survey Crafting

    Get an overview of the course and how our example survey will help a local coffee shop capture more customers.

  • 02 Use Cases for Research Surveys

    Learn what survey questions are most effective for your business case, the scope of these questions, and how to ask them.

  • 03 Survey Best Practices

    Get the best practices and core tools for building a quality survey that customers will COMPLETE, including language, flow, duration, and neutrality.

  • 04 Survey Screener & Introduction

    Uncover the 5 parts of every survey and how to craft a clear, engaging introduction.

  • 05 Crafting Core Survey Questions

    Dive deep into writing survey questions with proper formatting to gather actionable answers.

  • 06 Demographic Questions + Survey Closing

    Find out more about your customers’ attributes and create a strong survey ending.

  • 07 Deploying Your Survey

    Before officially launching, learn the key steps to deploying a winning survey.

  • 08 Analyzing Results

    Your survey is only good as the insights you gain from it. Learn to analyze survey data like a pro.

Meet Your Instructor

  • Nic Barnhart

    Cofounder & CPO, Pareto Labs
    Finance/Analytics, ZipRecruiter

    Nic Barnhart is a cofounder and Chief Product Officer at Pareto Labs. Prior to that he was in finance and analytics at ZipRecruiter and head of operations at a health tech startup acquired by Aetna. Earlier in his career, Nic started a business to teach kids basic finance concepts and founded a nonprofit organization to fund efforts to combat human trafficking. He earned a B.S. from the United States Air Force Academy and an MBA from The Wharton School at the University of Pennsylvania.

  • Tommy Moreno

    Cofounder & CEO, Pareto Labs
    Strategic Planning, Disney

    Prior to Pareto Labs, Tommy was an Operating Partner at Colony Capital, a global private equity firm. He helped turnaround a hotel technology company and acquire Miramax Film from Disney. Before that, he was an executive in the Strategic Planning group at The Walt Disney Company. Tommy started his career as an officer in the U.S. Air Force. He holds a B.S. from the United States Air Force Academy and an MBA from Harvard Business School.