Market Sizing

When making important strategic or product decisions, finding the market size is almost always the first step. Learn what a market size is, the types of decisions it can help inform, and how to calculate it using two different approaches.

Meet Your Instructor

Nic Barnhart

Cofounder & CPO, Pareto Labs
Finance/Analytics, ZipRecruiter



What is it?

Understand what a market size is and what it is not. Learn about the two components to every market size: geography and product sets.


Why Is It Important?

Understand the various business decisions that rely on knowing the size of a market.


How Do I Calculate It?

Go step-by-step through the calculation of a market size through an example of the top-down approach and the bottom-up approach.

What people are saying about this course…

"The visuals were easy to follow and the example was well-thought out. This course was especially useful as an engineer while I am trying to determine how successful products I create could be."
Regina V
"You made it easy to understand the important aspects for consideration in market sizing."
Mike S EVP
"Simple. Clear. Info graphics plus speaking. Better than a college professor."
Ben M Company Owner
"Quick and easy yet efficient!"
Philip V Banker