Brand Strategy with Matt Ryan

Brand Strategy with Matt Ryan

Brand Strategy with Matt Ryan Take a journey down the rabbit hole of brand strategy with the former Head of Brand Management of The Walt Disney Company and Chief Marketing Officer of Starbucks. Learn what a brand is, how Disney and Starbucks built iconic brands and...
Growing Revenue Through the Customer Journey

Growing Revenue Through the Customer Journey

Growing Revenue Through the Customer Journey Learn how to find the “levers” of growth in your business by mapping out the 10 steps of the customer journey. We walk you through each one using the example of Southwest Airlines. START FREE TRIAL Meet Your Instructors Nic...
How to Craft a Customer Survey

How to Craft a Customer Survey

How to Craft a Customer Survey Find out what your customers are really thinking. Learn how to build a survey that customers will actually finish and how to analyze the data to make better business decisions. START FREE TRIAL Meet Your Instructors Nic Barnhart...
Customer Acquisition Cost and Lifetime Value

Customer Acquisition Cost and Lifetime Value

Customer Acquisition Cost and Lifetime Value Every business needs to know how much it costs to acquire new customers and how much profit those customers will generate. In this course we show you how to measure these metrics so that you can make more optimal decisions...
Market Sizing

Market Sizing

Market Sizing When making important strategic or product decisions, finding the market size is almost always the first step. Learn what a market size is, the types of decisions it can help inform, and how to calculate it using two different approaches. START FREE...