Growing Revenue Through the Customer Journey Learn how to find the “levers” of growth in your business by mapping out the 10 steps of the customer journey. We walk you through each one using the example of Southwest Airlines. START FREE TRIAL Meet Your Instructors Nic...
Customer Acquisition Cost and Lifetime Value Every business needs to know how much it costs to acquire new customers and how much profit those customers will generate. In this course we show you how to measure these metrics so that you can make more optimal decisions...
Brand Strategy with Matt Ryan Take a journey into brand strategy with the former Head of Brand Management of The Walt Disney Company and Chief Marketing Officer of Starbucks. Learn what a brand is, how Disney and Starbucks built iconic brands and how brand strategy...
How to Craft a Customer Survey Find out what your customers are really thinking. Learn how to build a survey that customers will actually finish and how to analyze the data to make better business decisions. START FREE TRIAL Meet Your Instructors Nic Barnhart...
Analyzing Customer Data Using Cohort Analysis Learn how to track performance and uncover insights about your customers with this powerful tool. In this course you will learn when to use a cohort analysis and how to build one from scratch in Excel. START FREE TRIAL...
