Pricing Strategy Where can you find the answer to all of your pricing questions? Inside your customer’s brain! In this course, entrepreneur, corporate executive and Fortune Midas List venture capitalist, Michael Dearing, gives you the tools you need to understand...
How to Use a Customer Journey to Unlock Revenue Learn how to find the “levers” of growth in your business by mapping out the 10 steps of the customer journey. We walk you through each one using the example of Southwest Airlines. START FREE TRIAL Meet Your Instructors...
Customer Acquisition Cost and Lifetime Value Every business needs to know how much it costs to acquire new customers and how much profit those customers will generate. In this course we show you how to measure these metrics so that you can make more optimal decisions...
The CMO of Starbucks on Brand Strategy Take a journey into brand strategy with the former Head of Brand Management of The Walt Disney Company and Chief Marketing Officer of Starbucks. Learn what a brand is, how Disney and Starbucks built iconic brands and how brand...
How to Craft a Customer Survey Find out what your customers are really thinking. Learn how to build a survey that customers will actually finish and how to analyze the data to make better business decisions. START FREE TRIAL Meet Your Instructors Nic Barnhart CEO,...
